A Practical Guide to Ethics in Public Relations - Tapa blanda

This is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers. -- Tia C. M. Tyree, Howard University In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession. -- Cailin Brown, The College of Saint Rose This book offers readers a tangible guide to ethics within the field of public relations, providing the reader with real world examples of ethical dilemmas. You will be asked to work through a problem of messaging and decide for yourself how to get that message across while remaining true to your beliefs and values. Regina Luttrell and Jamie Ward guide readers toward a more in-depth understanding of the industry standards. Their expertise in communications shines through as you as you begin to explore your power and responsibility to educate and advise your clients. -- Jenn O'Conner, Director of Policy, Prevent Child Abuse New York

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University. Each chapter provides the following features: *"Expert in Ethics" interviews followed by an ethical dilemma for students to analyze and evaluate *Up-to-Date Case Studies in public relations and social media *Ethics based theories that best apply to public relations * the PRSA Code of Ethics and guidance on how to use in ethical decision making *an introduction to the PURE Model for Ethical Decision Making Competitive Titles from Other Publishers: Author/Title Publisher, Date Format: ISBN, List Pages, Trim LTD Sales Parsons/ Ethics in Public Relations: A Guide to Best Practice (PR in Practice) Kogan Page/ Taylor & Francis Dec 2008 PB: 9780749453329, $37.50 208 pgs, 6x9 PT: 168n WC: 1608 PA: 259 BS: 603 COMMENTS: part of their "PR in Practice" series; as per R1, "written for professionals, so it has a practical feel to it, but it pays enough attention to philosophy to make it suitable for the classroom"-affordable Author/Title Publisher, Date Format: ISBN, List Pages, Trim LTD Sales Fitzpatrick and Bronstein, editors/ Ethics in Public Relations: Responsible Advocacy Sage May 2006 PB: 9781412917988, $72 256 pgs, 6x9 PT: 114n WC: 693 PA: 261 BS: 462 COMMENTS: edited so lacks in threaded continuity of our text; focused specifically on "responsible advocacy" concept; doesn't address PRSA Code of Ethics Author/Title Publisher, Date Format: ISBN, List Pages, Trim LTD Sales Pompper/ Corporate Social Responsibility, Sustainability and Public Relations Routledge May 2015 HC: 9780415855914, $160 214 pgs, 6x9 PT: N/A WC: 59 PA: 34 BS: 8 COMMENTS: centered on issues of social responsibility and sustainability; not targeted toward students Author/Title Publisher, Date Format: ISBN, List Pages, Trim LTD Sales Coombs & Holladay/ It's Not Just PR: Public Relations in Society 2E Wiley-Blackwell Sept 2013 PB: 9781118554005, $35.95 168 pgs, 6x9 PT: 86n WC: 757 PA: 92 BS: 86 Comparables: Other Books by Author: Author/Title Publisher, Date Format: ISBN, $ Pgs,Trim LTD Sales Luttrell/ Social Media: How to Engage, Share, and Connect 1E 2E R&L August 2014 NYP - due Aug 2016 C: 9781442226111, $72.00 P: 9781442226128, $28.00 E: 9781442226135, $27.99 C: 9781442265233, $68.00 P: 9781442265240, $28.00 E: 9781442265257, $27.99 245pgs, 9x6 C: 86 | $ 4,017 P: 1567 | $29,800 E: 303 | $ 5,079 Luttrell/ Millennial Mindset April 2016 C: 9781442245174, $36.00 E: 9781442245181, $35.99 Luttrell et al/ Brew Your Own Business November 2017 C: 9781442266827, $32.00 E: 9781442266834, $31.99 Other R&L Comparables: Author/Title/Category Release Date, Pgs Binding: ISBN, Price LTD Sales Revenues Blakeman Integrated Marketing Communication 2e [TX1] July 2014 338 pp. C: 978-1-4422-2121-5, $99.00 P: 978-1-4422-2122-2, $52.00 E: 978-1-4422-2123-9, $49.99 C: 115 P: 1,824 E: 369 Exam: 303 C: $7.585 P: $68,885 E: $12,522 Quesenberry Social Media Strategy [TX1] Oct. 2015 256 pp. C: 978-1-4422-5152-6, $100.00 P: 978-1-4422-5153-3, $50.00 E: 978-1-4422-5154-0, $49.99 C: 44 P: 410 E: 16 Exam: 115 C: $3,271 P: $15,390 E: $571 Applegate Strategic Copywriting 1e [TX2] Oct. 2004 256 pp. C: 9780742530676, $111.00 P: 9780742530683, $49.00 E: 9781461642619, $43.99 C: 170 P: 1,560 E: 4 Exam: 496 C: $10,792 P: $49,182 E: 125 Applegate Strategic Copywriting 2e [TX1] Nov. 2015 310 pp. C: 978-1-4422-4407-8, $105.00 P: 978-1-4422-4408-5, $48.00 E: 978-1-4422-4409-2, $47.99 C: 12 P: 93 E: 5 Exam: 114 C: $903 P: $3,244 E: $332 Collste Ethics and Communication [TX1] RLI July 2016 224 pp. C: 978-1-78348-597-0, $120 P: 978-1-78348-598-7, $39.95 E: 978-1-78348-599-4, $38.99 NYP Gini & Marcoux The Ethics of Business: A Concise Introduction [TX1] Oct. 2011 164 pp. C: 978-0-7425-6161-8, $83.00 P: 978-0-7425-6162-5, $27.00 C: 259 P: 1,337 Exam: 250 C: $14,260 P: $25,680 Richter & Burke Combating Corruption, Encouraging Ethics: A Practical Guide to Management Ethics 2e [TX1] Feb. 2007 258 pp. C: 9780742544505, $94.00 P: 9780742544512, $49.00 E: 9780742574137, $43.99 C: 114 P: 2825 E: 8 Exam: 92 C: $7,113 P: $79,323 E: 218