"Sinopsis" puede pertenecer a otra edición de este libro.
-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide
""BRAND sense" breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."
-- Andre Lacroix, CEO & Chairman, EuroDisney
""BRAND sense" is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."
-- Charlie Bell, CEO & Chairman, McDonald's Corporation
"It contains a treasury of ideas for bringing new life to your brands."
-- Philip Kotler, from the Foreword
"Martin Lindstrom has a talent for big ideas. In "BRAND sense, " he brings new ideas to life using real examples from leading companies around the world. "BRAND sense" introduces new dimensions to the art and science of brand management."
-- Alex Hungate, Chief Marketing Officer, Reuters Group
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
-- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 2,47
A Estados Unidos de America
Descripción Condición: New. Nº de ref. del artículo: 6845464-n
Descripción Condición: New. Book is in NEW condition. Nº de ref. del artículo: 1439172013-2-1
Descripción Condición: New. New! This book is in the same immaculate condition as when it was published. Nº de ref. del artículo: 353-1439172013-new
Descripción Paperback or Softback. Condición: New. Brand Sense: Sensory Secrets Behind the Stuff We Buy 0.37. Book. Nº de ref. del artículo: BBS-9781439172018
Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9781439172018
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9781439172018
Descripción Paperback. Condición: New. Brand New!. Nº de ref. del artículo: 1439172013
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Mar2411530275432
Descripción Condición: New. Nº de ref. del artículo: I-9781439172018
Descripción Paperback. Condición: new. Paperback. The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products.Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more. Now available in paperback, "BRAND sense," the definitive book on sensory branding, shows how companies appeal to consumers' five senses. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781439172018