Artículos relacionados a Measuring the Impact of Social Media on Business Profit...
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective - Tapa blanda
Sinopsis
An organization can have a high number of likes on its Facebook page and lots of followers on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization's effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of likes and the number of followers to predict an organization's success even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company's social media activities are significantly associated with its business performance.
"Sinopsis" puede pertenecer a otra edición de este libro.
Biografía del autor
Cong Li (PhD, University of North Carolina at Chapel Hill) is Associate Professor of Advertising at the University of Miami. He has published in a number of scholarly journals inside and outside the communication field, and has won the top paper award at national advertising and communication conferences. Don Stacks (PhD, University of Florida) is Professor of Public Relations at the University of Miami. He has earned numerous academic and professional awards for teaching and research. His publications include the Primer of Public Relations Research (Second Edition 2010) and A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (co-authored, 2010).
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPeter Lang Inc., International Academic Publishers
- Año de publicación2015
- ISBN 10 1433125781
- ISBN 13 9781433125782
- EncuadernaciónTapa blanda
- Número de páginas182
Comprar nuevo
Ver este artículo
EUR 40,86
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Measuring the Impact of Social Media on Business Profit and Success : A Fortune 500 Perspective
Publicado por
Lang AG International Academic Publishers, Peter, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 40907676-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.79. Nº de ref. del artículo: 353-1433125781-lkn
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Nuevo
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Book is in NEW condition. 0.79. Nº de ref. del artículo: 1433125781-2-1
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Nuevo
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. New! This book is in the same immaculate condition as when it was published 0.79. Nº de ref. del artículo: 353-1433125781-new
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit Success A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Nuevo
PAP
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CX-9781433125782
Cantidad disponible: 15 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.79. Nº de ref. del artículo: bk1433125781xvz189zvxgdd
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.79. Nº de ref. del artículo: 353-1433125781-vrg
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.79. Nº de ref. del artículo: 353-1433125781-acp
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.79. Nº de ref. del artículo: 1433125781-2-3
Cantidad disponible: 1 disponibles
Imagen de archivo
Measuring the Impact of Social Media on Business Profit Success A Fortune 500 Perspective
Publicado por
Peter Lang Inc., International Academic Publishers, 2015
ISBN 10: 1433125781
ISBN 13: 9781433125782
Nuevo
PAP
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: CX-9781433125782
Gastos de envío:
EUR 4,99
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 15 disponibles