"Sinopsis" puede pertenecer a otra edición de este libro.
In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders' inability to communicate about the business value they create-so CIOs get stuck discussing budgets rather than their contributions to the organization.
The authors show how to communicate about these forms of value with non-IT leaders-so they understand how your firm is benefiting and see IT as the strategic powerhouse it truly is.
George Westerman is Research Scientist in the Center for Information Systems Research at the MIT Sloan School of Management. His research on IT risk management and IT leadership has been warmly praised by IT and Non-IT Executives around the world. He has been quoted in CIO Magazine, The Economist, and other leading publications. His work has appeared in Sloan Management Review, IBM Systems Journal, Harvard Business School cases, and Gartner Group executive reports, as well as academic journals.
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