"Sinopsis" puede pertenecer a otra edición de este libro.
The conventional wisdom for fighting commoditization advises either cost reduction (without sacrificing margin for share) or increased differentiation (to maintain a higher end competitive position). But there is little advice on how to identify the root cause of commoditization, so that the very source can be eliminated, escaped, or in some cases, even used to advantage.
Based on an in-depth study of more than 30 industries, in Beating the Commodity Trap author Richard D'Aveni reveals the three most common patterns that create "commodity traps" deterioration, proliferation, and escalation and offers targeted strategies, beyond cost reduction or continuous differentiation, that companies have used to address these dilemmas successfully.
For each of the three traps, D'Aveni shows how to:
Supported by a number of examples, this small practical book will give all managers the framework and strate
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Hardcover. Condición: New. Brand New!. Nº de ref. del artículo: VIB1422103153
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 0.89. Nº de ref. del artículo: Q-1422103153