Unusual book
"Sinopsis" puede pertenecer a otra edición de este libro.
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.
Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service?
Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models - integrator, orchestrator, and licenser - each of which balances risk and reward differently.
The authors then present a short list of decisions and activities that you must make - not delegate - to achieve a high return on innovation. You won't find facile answers in Payback - but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
“Payback is filled with ideas and methods that can help any company create new products and services that deliver maximum profit, and also bring benefits to its brand, relationships, and organization. Samsung has used these approaches to innovation to achieve remarkable organic growth and become one of the world's leading brands."
—Jong-Yong Yun, Vice Chairman and CEO, Samsung Electronics
“It’s refreshing to see a book that brings the innovation debate so firmly back to the issue of determining and executing on the right business model. Andrew and Sirkin provide deep insights into driving financial returns from innovation.”
—Henning Kagermann, Chairman of the Executive Board and CEO, SAP AG
“There’s no question that Andrew and Sirkin understand that the real focus of every company’s innovation strategy should be sustainable business growth. Or, said more simply, the book is about making more money every year from your innovation efforts. The authors provide a clear road map that will help managers avoid the pitfalls that others have fallen into, while providing a great vision to substantially improve results. Payback is a book for leaders.”
—Stephen David, Senior Vice President and CIO (retired), Procter & Gamble, and creator of P&G’s global innovation network
“Payback provides a way to think about innovation as a management process, rather than as a mysterious creative activity. The authors demonstrate that a lack of good ideas is rarely an impediment to successful innovation; lack of leadership and good management too often is.”
—Jarkko Sairanen, Vice President, Corporate Strategy, Nokia
"Innovation is the competitive weapon of the 21st century. Those who master it will out perform those who don't. Andrew and Sirkin provide a systematic approach for dramatically improving your organization's innovativeness. A must read ... before your competitors do!"
—J. Bruce Harreld, Senior Vice President, Marketing & Strategy, IBM
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
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Gastos de envío:
GRATIS
A Estados Unidos de America
Librería: Goodwill of Colorado, COLORADO SPRINGS, CO, Estados Unidos de America
hardcover. Condición: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Nº de ref. del artículo: 466SK8001Q4Z
Cantidad disponible: 1 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: S21D-01443
Cantidad disponible: 2 disponibles
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: O06B-01311
Cantidad disponible: 1 disponibles
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.25. Nº de ref. del artículo: G1422103137I2N00
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: As New. 1st Edition. Used book that is in almost brand-new condition. Nº de ref. del artículo: 50061450-6
Cantidad disponible: 1 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 14908650-6
Cantidad disponible: 1 disponibles
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.1. Nº de ref. del artículo: 353-1422103137-gdd
Cantidad disponible: 1 disponibles
Librería: Soaring Hawk Vintage, Raleigh, NC, Estados Unidos de America
Hardcover. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Signed by Harold L. Sirkin with a personal note on front endpaper; no other added writing. Later print; no tears, no bumps. Signed by Author(s). Nº de ref. del artículo: ABE-1628024960415
Cantidad disponible: 1 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004289756
Cantidad disponible: 2 disponibles
Librería: Ammareal, Morangis, Francia
Hardcover. Condición: Bon. Ancien livre de bibliothèque. Jaquette abîmée. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Damaged dust jacket. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-507-087
Cantidad disponible: 1 disponibles