Images of The Multinational Firm: 1 (Images of Business Strategy) - Tapa blanda

A central aim of the book is to generate informed debate and discussion by presenting both alternative and contradictory views. Different perspectives on what makes multinational firms ‘tick’ also provide practical insights for practitioners, policymakers and the general public. Simplistic stereotypes of the multinational are deconstructed and examined with different analytical lenses. Case study examples in each Chapter provide real-world illustrations to bring these themes alive throughout the text. The combination of disparate theoretical approaches, alternative methodologies and case material also add value in a teaching context, supporting more informed debate on the nature of multinationals.

The volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current business practices.

SPECIAL FEATURES:

• Examines the evolution of multinational firms, their new forms and organization, and their global impact
• Presents a range of perspectives by leading academics from top business schools around the globe
• A core theme is whether multinationals positively or negatively impact the countries in which they operate.
• Reviews multinational enterprises as they relate to globalization, cross-border management, international business, business & society, resources and capabilities management, strategic management, and corporate responsibility

The multinational corporation has its origins in the caravans of the Sahara and the Silk Route and in the trade winds of the Indian Ocean and the ancient shipping lanes originating from the Levant. It modern form is now older than a hundred years. Yet, it continues to fascinate, because it appears to be the most powerful transnational institution in the global economy. These articles, edited by Collinson and Morgan, are exceptional for refusing disciplinary boundaries, thereby offering a rich and holistic view on the multinational corporation. The volume has an unusual integration, seen in the re-interpretation of the chapter by Kristensen and Zeitlin and by the organizational lens imposed by Eleanor Westney in her compelling contribution. Collectively, the chapters compose a view of the multinational corporation as a politicized network, caught between the institutional webs of national settings and the consuming efforts to coordinate across borders. Far from the powerful image of a global arbitrageur of national economies, the multinational corporation is an entity forever struggling for its life and, in the course of this struggle, evolving and, sometimes, failing.

Bruce Kogut, Sanford C. Bernstein & Co. Professor, Columbia Business School

Most edited volumes tend to be disjointed collections of loosely connected contributions held together by the flimsiest of excuses. In this case, I am delighted to say, we have an outstanding collection which delivers what edited volumes should do - it challenges the reader with multiple perspectives from a number of thought leaders in various fields - multiple 'images' of the multinational enterprise, as promised in the title. The splendid introductory chapter places these contributions together, and lays the ground work for new conceptual work in the subject work. Collinson and Morgan have produced a volume which is a must-read for all scholars in the field.

Professor Rajneesh Narula, Director