Macroeconomics for Managers - Tapa blanda

This text offers business school students a practical explanation of the short-term linkages in the macroeconomic arena. While the underlying theoretical constructs are not ignored, emphasis is placed on the empirical underpinnings and managerial implications of macroeconomics. The text begins by introducing key concepts such as the GDP, National and Personal Income, and the various measures of inflation and unemployment. Building on this foundation it then analyzes the following aspects of macroeconomics: aggregate supply and demand, international financial markets, cyclical fluctuations, policy analysis and forecasting. Engaging the reader through many features, the text includes detailed case studies and "Manager's Briefcase" discussions, which provide practical applications of macroeconomic concepts to real world situations. Additionally, each chapter ends with a chapter summary, key concepts and practice questions. Its short-term, empirically oriented approach makes this text a distinctive and practical resource for understanding macroeconomics.