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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series) - Tapa dura
- EditorialHarperCollins Leadership
- Año de publicación2020
- ISBN 10 1400218713
- ISBN 13 9781400218714
- EncuadernaciónTapa dura
- Número de páginas176
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CAPITAL ONE STORY Format: Hardcover
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(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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Capital One Story : How the Upstart Financial Institution Charged Toward Market Leadership
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series) by Curran Hackett, Mary [Hardcover ]
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HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
Nuevo
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Descripción Hardcover. Condición: New. A clean crisp well preserved 2020 HarperCollins Leadership hardcover in a fine tight binding. Little to no shelf wear. Text is bright and free of marks or underlining. Fast shipping in a secure book box mailer with tracking. What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry. After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy. until it was clear that they weren't. Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated. Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business wasonce turned down by every one of their competitors buthas since grown to dominate the industry. Through the story of Capital One, you'll learn: How to recognize underserved sections of a market. How rejection by every company in the business doesn't mean it's time to quit. How to determine what people want and how to get it to them. And how to employ marketing campaigns that will change the way people live. Nº de ref. del artículo: 1248
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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Descripción Hardcover. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new1400218713
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
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HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
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The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership (The Business Storybook Series)
Publicado por
HarperCollins Leadership
(2020)
ISBN 10: 1400218713
ISBN 13: 9781400218714
Nuevo
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Cantidad disponible: 1
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Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think1400218713
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