Marketing in Foodservice Operations (Foodservice Operations: The Essentials) - Tapa blanda

Marketing in Foodservice Operations (Paperback)

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AussieBookSeller
(Truganina, VIC, Australia)

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Descripción Paperback. Condición: new. Paperback. A concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies In Marketing in Foodservice Operations, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. Learn how to identify a target market and create a marketing plan, as well as how menu prices impact an organizations marketing. The authors also describe how to use a foodservice operations menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: A complete introduction to the development, implementation, and evaluation of a foodservice marketing planComprehensive explorations of traditional and contemporary foodservice marketing strategiesPractical discussions of digital foodservice marketing techniques, including social media plansInsightful treatments of mobile-friendly marketing strategiesPerfect for students in foodservice-related courses, Marketing in Foodservice Operations will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9781394208333

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