ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP
Thinking about starting a new business? Take it for a test drive first!
No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.
This book will get you on the right track by asking: Is there a genuine market for your idea? Do you really want to compete in the industry? Are you the right person to pursue it?
Before you launch your lean start-up, use The New Business Road Test to make sure it has a fighting chance of working.
The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com
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