Choose Your Customer: How to Compete Against the Digital Giants and Thrive (BUSINESS BOOKS) - Tapa dura

Choose Your Customer: How to Compete Against the Digital Giants and Thrive (Hardcover)

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CitiRetail
(Stevenage, Reino Unido)

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Descripción Hardcover. Condición: new. Hardcover. Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giantsby choosing and providing peerless value to the right customers for long-term success.Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are muscling into their businesses, stealing their customers, and cornering every conceivable market and service. There is, however, a way for companies to surviveand winin this era of digital behemoths. Choose Your Customer is a powerful, consumer-targeted guide that can help managers level the playing field against their biggest competitors. Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows managers how to:Identify the customers who are the most profitableand focus on them.Provide services and experiences that cant be replicated by the tech giants, no matter how much data they have, or how much automation they use.Support your chosen customers diverse and rapidly evolving needs to accelerate profitability and growth.These customer-driven strategies enable leaders to build a uniquely targeted business that the digital giants just cant match. From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the big guys and how to increase profits as a result. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9781264257096

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