Descripci�n Paperback. Condici�n: new. Paperback. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0. HE Business Econom Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9781260575781

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ISE Essentials of Marketing Research (Paperback)

Joseph Hair

Publicado por McGraw-Hill Education, OH (2020)

ISBN 10: 1260575780 ISBN 13: 9781260575781

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Descripci�n Paperback. Condici�n: new. Paperback. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0. HE Business Econom Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de ref. del art�culo: 9781260575781

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ISE Essentials of Marketing Research (Paperback)

Joseph Hair

Publicado por McGraw-Hill Education, OH (2020)

ISBN 10: 1260575780 ISBN 13: 9781260575781

Nuevo Paperback Cantidad disponible: 1

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Descripci�n Paperback. Condici�n: new. Paperback. Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 5th edition gives students a strong command of market research principles, while being concise enough for with cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect and SmartBook 2.0. HE Business Econom Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de ref. del art�culo: 9781260575781

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