ISE A Preface to Marketing Management - Tapa blanda

Peter, J. Paul; Donnelly Jr., James H.

9781260287257: ISE A Preface to Marketing Management

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ISBN 10: 1260287254 ISBN 13: 9781260287257

Editorial: McGraw Hill, 2018

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A preface to marketing management 15e editado por Mc graw hill education (uk)

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Rese�a del editor

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Biograf�a del autor

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

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EditorialMcGraw Hill
A�o de publicaci�n2018
ISBN 10 1260287254
ISBN 13 9781260287257
Encuadernaci�nTapa blanda
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Peter, J. Paul

Publicado por McGraw-Hill Education, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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Preface to Marketing Management 15e

PETER

Publicado por McGraw-Hill Education, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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Preface to Marketing Management 15e

PETER

Publicado por McGraw-Hill Education, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America

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Condici�n: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!. N� de ref. del art�culo: 52761286

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A Preface To Marketing Management 15Th Edition

J. Paul Peter; Jr James H Donnelly

Publicado por McGraw-Hill Education, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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A PREFACE TO MARKETING MANAGEMENT

Peter, J. Paul; Donnelly, James

Publicado por McGraw-Hill Education, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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ISE A Preface to Marketing Management (Paperback)

J. Paul Peter

Publicado por McGraw-Hill Education, OH, 2018

ISBN 10: 1260287254 ISBN 13: 9781260287257

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Librería: Grand Eagle Retail, Wilmington, DE, Estados Unidos de America

Calificaci�n del vendedor: 5 de 5 estrellas

Paperback. Condici�n: new. Paperback. Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de ref. del art�culo: 9781260287257

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