Artículos relacionados a Fundamentals of Selling (Int'l Ed) (COLLEGE IE...
Sinopsis
Fundamentals of Selling editado por Mc graw hill education (uk)
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
Biografía del autor
Charles M. Futrell is the federated professor of marketing at Texas A&M University in College Station, Texas. He has a B.B.A., M.B.A., and Ph.D. in marketing. Dr. Futrell is a former salesperson turned professor. Before beginning his academic career, he worked in sales and marketing capacities for eight years with the Colgate Company, the Upjohn Company, and Ayerst Laboratories. Dr. Futrell serves as a frequent reviewer for several academic journals. He is on the editorial advisory board of the Journal of Marketing Theory and Practice. His research in personal selling, sales management, research methodology, and marketing management has appeared in numerous national and international journals, such as the Journal of Marketing and the Journal of Marketing Research. An article in the summer 1991 issue of the Journal of Personal Selling & Sales Management ranked Charles as one of the top three sales researchers in America. He was also recognized in Marketing Education, Summer 1997, as one of the top 100 best researchers in the marketing discipline. Professor Futrell served as the American Marketing Association as Chair of the Sales and Sales Management Special Interest Group (SIG) for the 199697 academic year. He was the first person elected to this position. Charles was elected Finance Chair for the Sales SIG's 199899 term. In 2005, this AMA group presented Charles with its Lifetime Achievement Award for commitment to excellence and service in the area of sales. Mu Kappa Tau, the National Marketing Honor Society, recognized Charles for exceptional scholarly contributions to the sales profession in 2000. This is only the fourth time this recognition has been bestowed since its creation in 1988. Dr. Futrell has written or cowritten eight successful books for the college and professional audience. Two of the most popular books are Fundamentals of Selling: Customers for Life, Sixth Edition, and ABC's of Relationship Selling through Service, Ninth Edition, both published by McGraw-Hill Ltd. These books are used in hundreds of U.S. and international schools. More than 300,000 students worldwide have benefited from Professor Futrell's books. In 1997 Dr. Futrell began using his website and group e-mails in his sales classes, which often have 100 students in each section. Students sign up for both a lecture period and lab time. In each semester's six labs, students are videotaped in activities such as making a joint sales call, panel interview, selling oneself on a job interview, product sales presentations, and various experiential exercises. TAMU's College of Business Administration and Graduate School of Business is one of the largest business programs in the U.S., with more than 6,000 full-time business majors. Approximately 50 percent of the marketing department's 800 majors are in Charles's personal selling and/or sales management classes at various times. He has worked with close to 10,000 students in sales-related classes. Professor Futrell's books, research, and teaching are based on his extensive work with sales organizations of all types and sizes. This broad and rich background has resulted in his being invited to be a frequent speaker, researcher, and consultant to industry.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialMcGraw Hill
- Año de publicación2013
- ISBN 10 1259060551
- ISBN 13 9781259060557
- EncuadernaciónTapa blanda
- Número de páginas672
Comprar nuevo
Ver este artículo
EUR 46,74
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Fundamentals of Selling
Publicado por
McGraw-Hill Europe, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: USED_GOOD. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.25. Nº de ref. del artículo: G1259060551I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling
Publicado por
McGraw-Hill Europe, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: USED_FAIR. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.25. Nº de ref. del artículo: G1259060551I5N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling
Publicado por
McGraw-Hill Europe, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: USED_FAIR. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.25. Nº de ref. del artículo: G1259060551I5N00
Cantidad disponible: 1 disponibles
Edición internacional
Fundamentals of Selling (Int'l Ed)
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition international edition textbook. Nº de ref. del artículo: 00047741800
Cantidad disponible: 1 disponibles
Edición internacional
Fundamentals of Selling Customers for Life Through Service
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Softcover, International Edition. This is an International Edition. Nº de ref. del artículo: 45481383A
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Fundamentals of Selling (Int'l Ed)
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 2.6. Nº de ref. del artículo: 353-1259060551-acp
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling (Int'l Ed)
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.6. Nº de ref. del artículo: bk1259060551xvz189zvxgdd
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling (Int'l Ed)
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 2.6. Nº de ref. del artículo: 1259060551-2-4
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling (Int'l Ed)
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 2.6. Nº de ref. del artículo: 1259060551-2-3
Cantidad disponible: 1 disponibles
Imagen de archivo
Fundamentals of Selling
Publicado por
McGraw-Hill Education, 2013
ISBN 10: 1259060551
ISBN 13: 9781259060557
Nuevo
Tapa blanda
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Nº de ref. del artículo: ABEJUNE24-159374
Cantidad disponible: 1 disponibles