Reseña del editor:
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Biografía del autor:
DAVID GRAY (PhD University of New South Wales) is a Senior Lecturer in the Department Marketing and Management at Macquarie University in Sydney, Australia. Prior to his academic career, David was the General Manager Marketing at Touche Ross & Co, and the National Marketing Manager at MGICA Ltd (a subsidiary of AMP), and held various marketing research roles in Citicorp Australia, BIS Shrapnel, CSR Ltd and KPMG.
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