"Sinopsis" puede pertenecer a otra edición de este libro.
'Finding academic textbooks that reflect the role of sales managers has been difficult. A gap between corporate sales management tasks and student learning approaches in the classroom has grown. Johnston and Marshall have filled this gap and provided a variety of opportunities to connect student learning, academic requirements, and practitioner realities.' ― Dena H. Hale, Southeast Missouri State University, USA
'This is a comprehensive text that delivers all you need to know about B2B selling from a personal selling and a sales management context. It is instructive with excellent supporting learning materials invaluable in the classroom. I will use this text in both my undergraduate and some postgraduate teaching.' ― Tony Douglas, Edinburgh Napier University, UK
Pedagogical features include:
A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,75
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