"Sinopsis" puede pertenecer a otra edición de este libro.
The sixth edition of Persuasion: Social Influence and Compliance-Gaining continues to present persuasion concepts and theory in a comprehensive and engaging fashion. It is clear why this text is a leader in the discipline as it is both comprehensive and accessible to students. The sixth edition adds important material on digital and online persuasion which expands its’ impact in explaining contemporary persuasion.
Andrew S. Rancer, Ph.D., University of Akron, USA
This book is a joy to read and captures students’ interest in ways other textbooks do not. In today’s world of sound bites and video clips, the humor, clever examples, and carefully chosen illustrations in this book captivate readers and make learning about persuasion accessible. The authors do an excellent job seeking out the most peculiar and intriguing research studies to engage their readers and make learning about persuasion research findings fun!
Elizabeth Dorrance Hall, Ph.D., Michigan State University, USA
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.
Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 2,78
A Estados Unidos de America
Descripción Paperback. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new1138630616
Descripción Condición: new. Nº de ref. del artículo: FrontCover1138630616
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard1138630616
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_1138630616
Descripción Paperback. Condición: new. Prompt service guaranteed. Nº de ref. del artículo: Clean1138630616
Descripción paperback. Condición: New. New, never used! All books directly from Avitar Books, we never use a 3rd party. Will ship within 24 hours, Monday - Friday!. Nº de ref. del artículo: 08643
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon1138630616
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think1138630616
Descripción Condición: New. Nº de ref. del artículo: QCT--0088
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition 2.29. Nº de ref. del artículo: bk1138630616xvz189zvxnew