"The essays in this book provide valuable insights for both professionals and academics on the impact of changes in digital media on public policy and the marketplace." --David Ackerman, California State University, Northridge, USA
"This is a collection of important insights from around the world on some of the most important communication issues of our time. It is must-reading for anyone who wants to see the whole picture." ― Pat Longstaff , Syracuse University, USA
"The book illustrates how contemporary media platforms such as Internet Protocol Television (IPT) and Direct Broadcast Satellite (DBS), and video files offered by Amazon, Hulu, Netflix, and YouTube, allow consumers to control the content of what they watch in contrast to traditional television... The book would be an excellent companion to Chuck Hemann and Ken Burbary's Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (CH, Dec'13, 51-2178)... Summing Up: Recommended." - G. E. Kaupins, Boise State University, CHOICE
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 5,28
De Reino Unido a Estados Unidos de America
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9781138305946
Descripción Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Nº de ref. del artículo: C9781138305946
Descripción Condición: New. Nº de ref. del artículo: ABLIING23Mar2317530314761
Descripción Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. Nº de ref. del artículo: B9781138305946
Descripción Paperback. Condición: Brand New. 312 pages. 9.01x5.98 inches. In Stock. Nº de ref. del artículo: __1138305944
Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781138305946
Descripción Condición: New. Book is in NEW condition. 1.06. Nº de ref. del artículo: 1138305944-2-1
Descripción Condición: New. Nº de ref. del artículo: I-9781138305946
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9781138305946_lsuk
Descripción PF. Condición: New. Nº de ref. del artículo: 6666-IUK-9781138305946