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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) - Tapa dura
Críticas:
"an excellent example of co-operation between education and industry and of knowledge transfer."
- Geoffrey Copland, Vice Chancellor, University of Westminster, UK
"It mixes an academic appreciation of the conference landscape with a practical outlook that venue and destination managers could find useful on a day-to-day basis."
- Conference & Incentive Travel, July/August 2006
Reseña del editor:
- Geoffrey Copland, Vice Chancellor, University of Westminster, UK
"It mixes an academic appreciation of the conference landscape with a practical outlook that venue and destination managers could find useful on a day-to-day basis."
- Conference & Incentive Travel, July/August 2006
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRoutledge
- Año de publicación2015
- ISBN 10 1138129267
- ISBN 13 9781138129269
- EncuadernaciónTapa dura
- Número de edición1
- Número de páginas296
(Ningún ejemplar disponible)
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