"Sinopsis" puede pertenecer a otra edición de este libro.
"Business managers and decision makers have been in need of a book on data mining, and voila! This industry overview is unique in serving the needs of the consummate businessperson, differentiating it from the many introductions for would-be hands-on, technical practitioners. Boire has formed a conceptually rich and insightful compendium that delivers a pragmatic perspective on both the tactical and strategic value of data mining and predictive analytics." - Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
"Boire provides a straightforward and disciplined overview of the practice of data mining. Whether you are dealing with large or small data sets, tomorrow's business leaders will be the ones that extract the most value from their customer information. Boire leverages his extensive experience as a practitioner to help the reader take a measured approach while providing a unique view of data mining." - Bryan Pearson, President and Chief Executive Officer, LoyaltyOne
"Terms like 'analytics', 'data mining', and 'modeling' evoke fear in the heart of many a traditional marketer. Instead of focusing solely on techniques, Boire organizes his content around types of management decisions. In the process, he demystifies and explains the rationale and methods used in terms that anyone can understand. A must read for those getting started or looking to round out their expertise." - Kenneth B. Wong, Distinguished Professor of Marketing, Queens University, School of Business
"Data Mining for Managers offers a practical approach to finding data-driven solutions for real-life business challenges without intensive investment of money or resources. This is a must-have book for any business person who wants to use data more effectively to improve business results day in day out." - Anna Percey Dove, SVP Managing Partner, CRM & Customer Experience Cossette
"Boire's book, using practical examples, simplifies the complexity of interpreting vast amounts of data in a meaningful and practical approach through an easy to follow data mining framework." - Mary Lynn Manton, BTech, MEd, ISP, Co-Chair, School of Information and Communications Technology, Faculty of Applied Science and Engineering Technology, Seneca College of Applied Arts & Technology
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Condición: Good. Missing dust cover, otherwise book is in good condition with some wear from normal use. Nº de ref. del artículo: 31URM8009H5P_ns
Descripción hardcover. Condición: Good. 2014; New York; black illustrated glossy paper covered boards with green titles; covers contain rubbing and library sticker on spine; Ex-Library with typical stamps and markings; otherwise interior is clean and unmarked; 8vo - over 7 3/4" to 9 3/4" tall; 242 pages. Nº de ref. del artículo: SKU1163929
Descripción Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.05. Nº de ref. del artículo: bk1137406178xvz189zvxgdd
Descripción Condición: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.05. Nº de ref. del artículo: bk1137406178xvz189zvxacp
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 14-1137406178-G
Descripción Hardcover. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA77311374061786
Descripción Condición: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.05. Nº de ref. del artículo: 353-1137406178-acp