Hit Brands: How Music Builds Value for the World's Smartest Brands - Tapa dura

Críticas

'Music done right can instantly stir consumer passion and deepen their connection to brands. It can transcend cultures, demographics and geographic borders. That's why Hit Brands is a must-read. Three of the best music branding experts in the business offer excellent advice that can literally make your brand sing and drive sales at the same time.'

Howard Draft, Executive Chairman, Draftfcb

"Music is the most efficient and meaningful way to engage consumers, and thanks to Hit Brands, both the seasoned professional and the newbie brand manager will learn how to harness the social power of this universal passion."

Lucien Boyer, President & Global CEO, Havas Sports & Entertainment

"A fine line separates music that you remember from a commercial and a brand that you remember because of the music. Hit Brands spells out the difference. Ideas will always be the universal language everyone can understand but music will always be the language everyone can feel. This book deconstructs the smartest ways to get there."

James Cheung, Global Creative Director, TBWA\Chiat\Day

"When you get real, honest collaboration between a brand and a band - not just a bombastic stunt - the creative result is unforgettable."

Susan Credle, Chief Creative Officer, Leo Burnett USA

'Music is a powerful tool to inspire movements, win hearts, unite cultures, time travel, escape the mundane, remind us we are human, elevate our point of view...It's the magnetic force of attraction that draws you in to feel, experience and live the story.'

Chris Garbutt, Chief Creative Officer, Ogilvy & Mather Paris

Reseña del editor

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.