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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism) - Tapa blanda
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Reseña del editor
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
Biografía del autor
Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.
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- EditorialWadsworth Publishing Co Inc
- Año de publicación2013
- ISBN 10 1133307337
- ISBN 13 9781133307334
- EncuadernaciónTapa blanda
- Número de páginas480
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Mass Media Research: An Introduction
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Mass Media Research: An Introduction
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Cengage Learning (edition 10), 2013
ISBN 10: 1133307337
ISBN 13: 9781133307334
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Mass Media Research: An Introduction
Publicado por
Cengage Learning (edition 10), 2013
ISBN 10: 1133307337
ISBN 13: 9781133307334
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Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Mass Media Research: An Introduction
Publicado por
Cengage Learning (edition 10), 2013
ISBN 10: 1133307337
ISBN 13: 9781133307334
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Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Mass Media Research: An Introduction
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ISBN 13: 9781133307334
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Mass Media Research: An Introduction
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ISBN 13: 9781133307334
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Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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Mass Media Research: An Introduction
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Cengage Learning, 2013
ISBN 10: 1133307337
ISBN 13: 9781133307334
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Librería: The Book Cellar, LLC, Nashua, NH, Estados Unidos de America
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Mass Media Research: An Introduction
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Mass Media Research: An Introduction
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ISBN 13: 9781133307334
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