SEO For Dummies - Tapa blanda

Learn to:

• Develop a search strategy and use local search capabilities
• Build sites that increase your search visibility
• Analyze results with updated tracking tools
• Maximize content marketing strategies

Your updated guide to making SEO easy and effective

Search engines are like shark-infested waters—most websites get swallowed up in them. Luckily, this book is your survival guide, arming you with the SEO smarts and know-how to get your website seen and trafficked by the masses. Packed with tips, tricks, and little-known secrets, it'll have your website sailing past the competition in no time!

• Get a lay of the land — understand where, why, and how people search and get to know the reasoning behind how results are obtained
• Seek and ye shall find — make your site visible with powerful keywords using the Google keyword tool and create pages that make search engines fall head over heels
• Pack a punch — bulk up your site with compelling content, find traffic through local search marketing, and discover above-board ways to "trick" search engines
• If you index it, they will come — create and submit sitemaps and work with product indexes to get your site seen by your target audience
• The gift that keeps on giving — use link popularity to boost your position, find sites to link to yours, and put your best "face" forward with social media

Open the book and find:

• The secrets behind search engine magic
• Search results, deconstructed
• Guidance on working with e-commerce or merchant sites
• Steps for registering with search directories
• The benefits of mentioning your site in discussion groups
• How to grab search engine real estate
• The SEO benefits of social networking
• SEO myths and mistakes to avoid