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Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more precisely Helps you implement new social and mobile strategies Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels Explains how a fully-engaged customer can help you outperform the competition Learn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.
Contraportada:
Learn to:
- Move past “satisfaction” to engagement
- Measure the financial return of engaged customers
- Map your customer touchpoints
- Create measurable customer change
Gain, engage, and retain customers with positive experiences
If you’re a businessperson, you know that creating a engaging customer experience is absolutely essential to keep your company relevant and top of mind. This book helps you listen to your customers and offers practical, easy-to-implement solutions for incorporating customer engagement into your business plans to attract loyal, happy customers.
- Dollars and sense — get down to the nitty gritty of customer engagement and grasp its financial impact on your overall business plan
- Channel your inner Magellan — map your customer’s journey, design a captivating customer experience, and elicit an emotional response from your customers
- Utilize your customer engagement toolbox — manage customer feedback, foster dialogue, and assemble the right customer experience team
- All about the customer — discover customer experience metrics, measure performance, maintain alignment, and embed the customer in your culture
Open the book and find:
- Customer experience killers to avoid
- Positive ways to deal with an unhappy customer
- Guidance on defining your customer experience intent
- A four week plan to redesign your touchpoints
- Tips for managing a crack customer experience team
- Unbelievable capabilities of awesome customer advocates
- Ten things to do to improve your own experience delivery
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFor Dummies
- Año de publicación2014
- ISBN 10 1118725603
- ISBN 13 9781118725603
- EncuadernaciónTapa blanda
- Número de páginas360
- Valoración
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Customer Experience for Dummies
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Customer Experience For Dummies by Barnes, Roy [Paperback ]
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Customer Engagement For Dummies Format: Paperback
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Customer Experience For Dummies (Paperback)
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(2015)
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Descripción Paperback. Condición: new. Paperback. Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more preciselyHelps you implement new social and mobile strategiesShows you how to generate and maintain customer loyalty in order to achieve success through multiple channelsExplains how a fully-engaged customer can help you outperform the competitionLearn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers. Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781118725603
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