Zig Zag: The Surprising Path to Greater Creativity - Tapa dura

Praise for Zig Zag

"Finally! A creativity advice book that's grounded in scientific research."
—Mihaly Csikszentmihalyi, author, Flow: The Psychology of Optimal Experience

"Zig Zag is the most fun and most useful creativity book I have ever read. Keith Sawyer's gem sweeps you up with a host of great stories, quizzes, and exercises and teaches you one way after the other to be more creative."
—Robert I. Sutton, professor of Management Science, Stanford University; author, Good Boss, Bad Boss and The No Asshole Rule

"In geometry the shortest distance between two points is a straight line. But in creative pursuits, Zig Zag shows us, it's anything but. Keith Sawyer is the most creative person writing about creativity that I know."
—Robert Mankoff, cartoon editor, The New Yorker; author, The Naked Cartoonist: A New Way to Enhance Your Creativity

"Creativity is essential in our journey to the future, and this gem of a book helps each of us on the way."
—Tim Brown, chief executive officer and president, IDEO; author, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

"Keith Sawyer is the best combination of a brilliant creativity researcher and storyteller around."
—Peter Sims, author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

"Zig Zag reveals the true nature of the creative process: improvisational, surprising, with unexpected twists and turns. The book is filled with hands-on activities that help you manage that process and keep it moving forward to a successful creative outcome."
—Josh Linkner, author, Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity