Artículos relacionados a Marketing Multiplied: A real-world guide to Channel...
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives. - Tapa blanda
Sinopsis
Páginas: 176 Géneros: Sinopsis: There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied ,is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In ,Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional &ldquo,random acts of marketing&rdquo, approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you ,re new to the field, or a seasoned executive looking for fresh ideas, ,Marketing Multiplied ,uncovers the channel marketing concepts and tactics that will kick your channel into high growth._,
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
“This book is an excellent playbook for all marketers – from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!”
Jay McBain
Principal Analyst, Global Channels
Forrester Research
“To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today’s world of digital marketing. This is a must-read book for my team.”
Meaghan Sullivan
Vice President, Global Channel Marketing
SAP
“Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job putting together a resource for all experience levels.”
Guy Arama
Vice President, Global Channel Marketing
Concur
Reseña del editor
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.
There were zero books about channel marketing, until now.
Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.
Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.
Blending practical frameworks with real-world examples, Moore and Thomas break the conventional “random acts of marketing” approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.
Whether you’re new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFranklin Kennedy Press
- Año de publicación2018
- ISBN 10 0999774816
- ISBN 13 9780999774816
- EncuadernaciónTapa blanda
- Número de páginas176
Comprar nuevo
Ver este artículo
EUR 16,32
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: Idaho Youth Ranch Books, Boise, ID, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter. Nº de ref. del artículo: D-02-04-07-0749
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00065813366
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press (edition ), 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Paperback
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Nº de ref. del artículo: 0999774816-8-1
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Nº de ref. del artículo: 3IISI0001NWU_ns
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.35. Nº de ref. del artículo: 0999774816-2-4
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 0.35. Nº de ref. del artículo: bk0999774816xvz189zvxgdd
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
paperback
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_407761978
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009871670
Gastos de envío:
EUR 5,72
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen del vendedor
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: VeryGood. Most items will be dispatched the same or the next working day. Nº de ref. del artículo: wbs2830209203
Gastos de envío:
EUR 9,36
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Publicado por
Franklin Kennedy Press, 2018
ISBN 10: 0999774816
ISBN 13: 9780999774816
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00999774816-G
Gastos de envío:
EUR 9,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles