Coolbrands: An Insight into Some of Britain's Coolest Brands - Tapa dura

CoolBrands(R) is an annual initiative aiming to identify and pay tribute to the nation's coolest brands. Packed with beautiful imagery, the CoolBrands publication celebrates these brands, exploring how they have succeeded in reaching the top and the journey that they have taken to get there. Each brand featured has qualified for inclusion based on the collective opinions of the independent and voluntary Expert Council - administered by The Centre for Brand Analysis - and just under 3,000 members of the British public.

Since 2001, CoolBrands has been canvassing the opinions of experts and consumers to produce a barometer of Britain's coolest brands, people and places. Each brand featured has qualified for inclusion based on the collective opinions of the Expert Council and 2,000 members of the British public. CoolBrands is one of three annual programs administered by Superbrands (UK) Ltd.