Seduce Your Customers: An Entrepreneur's Guide to Marketing - Tapa blanda

Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success... one that parallels the stages of romantic relationships. Fashioned around "The Dating Lifecycle Curve," Seduce Your Customers will show you how to develop highly successful marketing strategies. Learn how to attract new customers during the "Love at First Sight" phase; how to avoid an "Affair" or a "One-Night Stand"; and how to live happily ever after in a blissful "Marriage" with your most loyal customers. Seduce Your Customers provides you with tools to: · Identify and attract your target customer · Increase sales by boosting retention rates · Implement effective loyalty programs · Study your competition to prevent the dreaded "affair" · Analyze your own business to avoid customers "divorcing" your brand · Manage your overall marketing efforts more efficiently

Kerry Szymanski has over twenty years of industry experience and is a sought-after speaker on marketing, social media, strategic planning and entrepreneurship. She is the president of Kerry Communications, a professional marketing firm, and an award-winning professor of Fashion Merchandising at the Art Institute of Fort Lauderdale. She holds an MBA from the University of Oregon and a BA from Syracuse University. She lives in Fort Lauderdale, Florida.