Shout In The Right Direction: Target Your Audience and Amplify Your Voice on the Web - Tapa blanda

Reseña del editor

More Focus, Less Noise. A new way of thinking about your marketing.

Why do some businesses fizzle on social media, while others consistently pick up thousands of followers? The companies that are most successful online have learned to Shout in the Right Direction.

Today, it's no longer enough to hope that you are reaching the right people on the web, you have to know. The National Institute for Social Media calls Shout in the Right Direction "a must read for entrepreneurs and small business owners," mentioning that it provides an "easily understandable rationale for approaching the marketing planning process."

Written for small business owners, managers, and digital marketers, this book gives readers:

• A simple and easy-to-follow approach for making a marketing plan that delivers results.
• Innovative strategies for leveraging social networks to generate business.
• Creative ways to develop messages that resonate with audiences.
  

Biografía del autor

Eric Lehnen, Co-author Eric is marketing tactician. Creating the perfect plan to overcome business problems is his version of crack. 9-5, he works in marketing, but at home he is an entrepreneur. Past endeavors include founding a night club, jump-starting a mobile app company and building an advertising agency from the ground up. Twitter: @ericlehnen Nick Rosener, CSMS, Co-Author Nick is the owner of Tech Nick Creative, a web marketing company in Minneapolis, MN. At night, he dreams about social media, web design, blog strategy, and other ways to help small and medium companies grow using the web. Nick is a speaker and instructor on social media strategy, teaching a course on the topic at Century College, Argosy University, and North Hennepin Community College. Twitter: @nickrosener