Do-it-Yourself Publicity: For Those Too Cheap or Too Broke to Hire a Publicist

Currently a required text at The College of Aspiring Artists, the informative and entertaining book is designed to provide the fundamentals of media relations and publicity in order to effectively launch a publicity campaign. It will provide the step-by-step dynamics of structuring a press kit, biography, press release, fact sheet, media alert and pitch letter to pitching and understanding the media, and will make the process of becoming a Do-It-Yourself publicist fun.