Business Superbrands 2009: An Insight into Some of Britain's Strongest B2B Brands (Business Superbrands: An Insight into Some of Britain's Strongest B2B Brands) - Tapa dura

Business Superbrands, now in its seventh annual volume, investigates some of the strongest examples of business to business branding in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing a valuable insight into their branding strategy and the resulting work. This year's book includes such well-known business brands as BT, Chubb, FedEx Express, Royal Mail and The Co-operative Bank.