Marketing Forest Products: Gaining the Competitive Edge - Tapa dura

Suggests how small and medium-sized companies that manufacture, package, or merchandise wood products can expand their sales through a customer-driven marketing strategy. Considering both industrial customers and end consumers, explains how to see the product from the customer's perspective, make it more appealing, and allay hesitations. Also discusses new marketing trends and pesky regulations. Annotation copyright Book News, Inc. Portland, Or.