Artículos relacionados a Broken Promises: Unconventional View of What Went Wrong...
Sinopsis
Book by Mills Daniel Quinn Friesen G Bruce
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Mills and Friesen examine what caused IBM to experience major financial losses and the need to reduce its staff by half. Virtually overnight, IBM went from being one of the most respected firms in the world to one widely condemned. This book describes how the company's violation of two well-established contracts led to its most serious problems. The first was its long-standing relationship with customers, where the implicit agreement was IBM's guarantee of high-quality technology and close-service support. The second was between IBM and its employees, with the implicit commitment to employee security. When IBM abrogated both contracts in the 1980s, its business began to fall apart. Quinn and Friesen describe IBM's experience in terms of broader historical and contextual patterns, and they look at the strategic tasks that IBM now confronts during its comeback. "Mills and Friesen argue their case cogently and clearly."-Washington Post Book World "Chock-full of penetrating analysis."-National Productivity Review "This insightful book is highly recommended for business executives."--Choice
Contraportada
Once the world's most admired corporations, IBM stumbled badly in the early 1990s. At the depth of the crisis, the company suffered its first ever operating loss and eliminated nearly 200,000 jobs. What went wrong? Contrary to popular wisdom, the authors argue that the root cause of IBM's difficulties was not that it fell behind in technology, but rather that it disregarded its customers and misled its employees. In this book, Mills and Friesen draw on extensive interviews with IBM executives, access to company files, and surveys of the company's customers to explain why, despite its advantages, IBM's executives failed to maintain its leadership. The authors show that IBM developed an overly optimistic strategic plan based more on pride than on reality; made a financing decision that eventually crippled its industry-leading marketing franchise; destroyed its long-term relationship with customers, to whom it had guaranteed high-quality product and close service support; broke its implied commitment to employees of lifetime employment security; and executed a massive corporate reorganization that left the subsequent strategic crisis unresolved. Telling the story of IBM's downfall in the context of the company's history, the authors also outline the challenges that lie ahead for current leadership, even in the face of IBM's apparent rebound. Broken Promises is a cautionary tale of strategic miscalculation, managerial error, and a loss of confidence that demonstrates for executives at any large company the risks of neglecting customer and employee relationships in the face of large-scale change.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialHarvard Business Review Press
- Año de publicación1996
- ISBN 10 0875846548
- ISBN 13 9780875846545
- EncuadernaciónTapa dura
- Número de páginas224
Comprar nuevo
Ver este artículo
EUR 59,33
Gastos de envío:
GRATIS
A Estados Unidos de America
Los mejores resultados en AbeBooks
Imagen de archivo
Broken Promises: An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: USED_VERYGOOD. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00040868435
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises: An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: USED_GOOD. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00041553680
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises : An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: USED_GOOD. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP31229309
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises : An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: USED_VERYGOOD. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 45509540-6
Cantidad disponible: 2 disponibles
Imagen de archivo
Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
Publicado por
Harvard Business Review Press
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Nº de ref. del artículo: G0875846548I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises: An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 000447459U
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises: An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: USED_GOOD. Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Nº de ref. del artículo: C-05-3832
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises: Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001884546
Gastos de envío:
EUR 5,77
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 4 disponibles
Imagen de archivo
Broken Promises: An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business Review Press, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 31-0875846548-G
Cantidad disponible: 1 disponibles
Imagen de archivo
Broken Promises An Unconventional View of What Went Wrong at IBM
Publicado por
Harvard Business School Press, Boston, MA, 1996
ISBN 10: 0875846548
ISBN 13: 9780875846545
Antiguo o usado
Tapa dura
Librería: Willis Monie-Books, ABAA, Cooperstown, NY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. First Printing. Nº de ref. del artículo: 69564
Cantidad disponible: 1 disponibles