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This remarkable book illuminates the rapidly evolving ecosystem of typography. On the pages of this carefully researched study, letterforms come alive as creatures with deep histories and unexpected behaviors.
Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways.
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Barbara Brownie's Transforming Type is an exciting and thoughtful look at typography that has been liberated from the printed page. Its range - including historical and contemporary references - is truly impressive. This book will fascinate anyone interested in the power of type and how it can be applied in new and cutting edge ways.
Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.
In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.
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- EditorialBloomsbury Academic
- Año de publicación2014
- ISBN 10 0857857673
- ISBN 13 9780857857675
- EncuadernaciónTapa dura
- Número de páginas128
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Transforming Type : New Directions in Kinetic Typography
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Transforming Type New Directions in Kinetic Typography
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Descripción Hardcover. Condición: new. Hardcover. Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Coopers title sequence design, kinetic poetry and MPCs idents for the UKs Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780857857675
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