Blairism and the War of Persuasion - Tapa blanda

Tony Blair's use of the state to impose and manage the United Kingdom's global and individual identities, which not only defines New Labour but is doctrine in its own right, is analyzed in this look at the Contemporary Labour Party. Compared to Margaret Thatcher's market-led policies driven by social authoritarianism, Blairism is a political construct that persuades with hopes of social progressivism while maintaining the necessary disciplines of global capital. Showing how Blairism invites trust and advocates dialogue but hollows out party democracy to pursue pre-set objectives, this critique clarifies Blair's agenda in order to contest its forms of passive revolution with active construction of alternatives.

Deborah Lynn Steinberg is a reader in the department of sociology at the University of Warwick and the author of Bodies in Glass: Genetics, Eugenics, Embryo Ethics and Mourning Diana. Richard Johnson is a professor of cultural studies at Nottingham Trent University. He is the coauthor of Schooling Sexualities and coeditor of Border Patrols: Policing the Boundaries of Heterosexuality.