AMA Handbook For Managing Business To Business Marketing Communications - Tapa dura

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its importance. This simple guide covers every step in the marketing communications process.

Don't go it alone Manage your company's business-to-business marketing communications with help from this informative reference manual. Covers every step of the marketing communications process and includes checklists of "do's and don'ts", easy-to-understand terminology, and sample forms and examples. Vignettes and short case histories show how real people have handled the topic at hand. Resources at the end of each chapter include lists of other relevant books, software packages, organizations, newsletters, services, and directories.