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9780844235318: Creating and Delivering Winning Advertising and Marketing Presentations

Sinopsis

Book by Moriarty Sandra Duncan Tom Moriarty

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Reseña del editor

"The strength of this book is its sensitivity to the real problems involved in making a good presentation--listening, analyzing clients' expressed needs, understanding the audience--as well as the mechanics of presenting. The authors' style is admirable--like a peer whispering in your ear." -- William Foley President William F. Foley & Associates "This is clearly one of the most important books ever written about our business. It is an absolute primer on how to make a winning new business presentation. Agency executives who don't buy the book and follow its principles ought to have their heads examined." -- Sean R. Driscoll Group Sr. Vice President Warwick Advertising, Inc. "The reason that this is an important book is that it deals with the real world. "Creating & Delivering Winning Advertising & Marketing Presentations" will take you by the hand and tell you how to do it. From the protocol to the sidebar stories, the authors have captured the true spirit of successful presentations." -- Tony Wainwright President/CEO The Bloom Companies, Inc. About the Authors Sandra Moriarty teaches in the Integrated Marketing Communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics. Tom Duncan is Director of the Integrated Marketing Communications graduate program at the University of Colorado, Boulder. Previously hetaught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

Biografía del autor

Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.

Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

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  • EditorialMcGraw-Hill Contemporary
  • Año de publicación1995
  • ISBN 10 0844235318
  • ISBN 13 9780844235318
  • EncuadernaciónTapa blanda
  • Número de edición2
  • Número de páginas256

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9780844235295: Creating & Delivering Winning Advertising & Marketing Presentations

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ISBN 10:  0844235296 ISBN 13:  9780844235295
Editorial: McGraw-Hill Contemporary, 1995
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Moriarty, Sandra; Duncan, Tom
Publicado por Ntc Pub Group
ISBN 10: 0844235318 ISBN 13: 9780844235318
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Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00045758394

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Moriarty, Sandra, Duncan, Tom
Publicado por McGraw-Hill Companies, The, 1995
ISBN 10: 0844235318 ISBN 13: 9780844235318
Antiguo o usado Tapa blanda

Librería: Better World Books, Mishawaka, IN, Estados Unidos de America

Calificación del vendedor: 5 de 5 estrellas Valoración 5 estrellas, Más información sobre las valoraciones de los vendedores

Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 45345092-6

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