Fundraising Skills for Health Care Executives - Tapa dura

No one prepares the new dean or health care executive for the fundraising aspect of their profession. Rather, it is one of the skills that is expected but not explicitly taught.

Here, a former Dean and a Director of Major Gifts for a renowned nursing institution, with a combined 50 years in the profession, present an explicit, hands-on guide to successful fundraising among individuals, foundations, and corporations.

From the basic principles of development to the specifics of tax regulations and the sometimes delicate matter of stewardship, this book articulates strategies for success. Case studies, extensive support materials and illustrative tables makes this an accessible and indispensable tool for health care executives.

Joyce J. Fitzpatrick, PhD, MBA, RN, FAAN, is editor of Nursing Education Perspectives, the flagship journal for the National League for Nursing, and the Elizabeth Brooks Ford Professor of Nursing, Frances Payne Bolton School of Nursing, Case Western Reserve University, Cleveland, Ohio. She served as Dean at Case Western from 1982 through 1997. She has received numerous honors and awards including the American Journal of Nursing Book of the Year Award 18 times. Dr. Fitzpatrick is widely published in nursing and health care literature. She is a former senior editor for the Annual Review of Nursing Research and a well-published Springer author and editor.