Strategic Management for Hospitality and Tourism - Tapa blanda

‘The pedagogical approach and international context of this edition should be THE strategic management textbook to adopt to facilitate student learning and equip them with the much needed global exposure’.

Cathy Hsu, Chair Professor, Hong Kong Polytechnic University, Hong Kong

‘The leading strategic management text book in our field that can greatly help our hospitality and tourism students, managers and executives. All key and essential theories and concepts are explained nicely along with interesting case studies’.

Marianna Sigala, Professor, University of South Australia

‘This second edition of Strategic Management for Hospitality and Tourism provides the latest in strategic thinking and contemporary theoretical models and management practices. It addresses a range of cutting-edge issues including globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. A must read for both academics and students around the world.’

John Bowen, Professor, University of Houston, USA

‘This comprehensively revised 2nd edition of the definitive hospitality and tourism strategy text provides students and professors with valuable enhancements that explain complex strategic theories, concepts and applications in plain and clear language. The eminent team of authors enlivens this challenging subject by incorporating relevant and engaging contemporary examples.’

Dimitrios Buhalis, Professor and Head of Department of Tourism and Hospitality, Bournemouth University, UK

‘Strategic Management for Hospitality and Tourism has become the text for those teaching strategic management in hospitality and/or tourism programs. It includes a strong grounding in the principles of strategic management and illustrates how these are applied to hospitality and tourism organizations. The cases included in the text bring the application to life for the students and allow them to practice analytical techniques discussed.’

Brian King, Professor and Associate Dean, Hong Kong Polytechnic University, Hong Kong

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:

• A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
• New features to aid understanding of the application of theory, and spur critical thinking and decision making.
• New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses.
• Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.

Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.