Book by Luther William M
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This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management.
No, last year's marketing plan can't be recycled just one more time! For most companies, it's time to completely overhaul their plans, throw out old assumptions, and factor in the new realities of a rapidly changing marketplace.
Packed with recent case history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of The Marketing Plan outlines a comprehensive, systematic approach that guarantees results. This essential guide leads readers through every key stage, including:
Analyzing a company's market, competition, business, and customers
-- selecting profitable markets
-- isolating critical business strengths
-- developing a brand personality
-- creating a marketing plan
-- acting on the strategies
-- gathering feedback using measurable objectives and market research.
At the heart of the book is hard-hitting information on how to use a full array of effective marketing tools, including "what if" sales models, pricing strategy, advertising, direct mail, telemarketing, trade shows, merchandising, coupons, premiums, sweepstakes, shoppertainment, public relations, the Internet, sales management, and customer service. Properly used, these are tools that every company can use to dramatically increase sales and boost profits.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38882017-75
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
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Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_360909033
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Librería: JR Books, Grand Rapids, MI, Estados Unidos de America
Condición: LikeNew. AMACOM paperback. Nº de ref. del artículo: 53K000001ITV
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005301399
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Marketing Plan This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780814478059
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780814478059
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Librería: Hamelyn, Madrid, España
Condición: Bueno. EAN: 9780814478059 Tipo: Libros Título: Marketing Plan Autor: Luther, W.M. Editorial: AMACOM. Nº de ref. del artículo: Happ-2023-11-14-ae4d8b9f
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Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. 2nd edition. 224 pages. 8.90x5.90x0.70 inches. In Stock. Nº de ref. del artículo: 0814478050
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Librería: NEPO UG, Rüsselsheim am Main, Alemania
Taschenbuch. Condición: Gut. 208 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 386. Nº de ref. del artículo: 225307
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