"Sinopsis" puede pertenecer a otra edición de este libro.
Packed with recent case history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of The Marketing Plan outlines a comprehensive, systematic approach that guarantees results. This essential guide leads readers through every key stage, including:
Analyzing a company's market, competition, business, and customers
-- selecting profitable markets
-- isolating critical business strengths
-- developing a brand personality
-- creating a marketing plan
-- acting on the strategies
-- gathering feedback using measurable objectives and market research.
At the heart of the book is hard-hitting information on how to use a full array of effective marketing tools, including "what if" sales models, pricing strategy, advertising, direct mail, telemarketing, trade shows, merchandising, coupons, premiums, sweepstakes, shoppertainment, public relations, the Internet, sales management, and customer service. Properly used, these are tools that every company can use to dramatically increase sales and boost profits.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Descripción Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38882017-75
Descripción Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: U10O-01024
Descripción paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_360909033
Descripción Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 11-0814478050-G
Descripción Paperback. Condición: Very Good. This guide shows how to prepare and develop a practical marketing plan that covers five critical areas; the product/service plan, marketing communications, research, customer service and sales management. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005301399
Descripción Condición: LikeNew. AMACOM paperback. Nº de ref. del artículo: 53K000001ITV
Descripción paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Nº de ref. del artículo: S_390977617
Descripción Condición: Bueno. EAN: 9780814478059 Tipo: Libros Categoría: Título: Marketing PlanAutor: Luther, W.M. Editorial: AMACOM. Nº de ref. del artículo: Happ-2023-11-14-ae4d8b9f
Descripción Taschenbuch. Condición: Gut. 208 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Englisch Gewicht in Gramm: 386. Nº de ref. del artículo: 225307