Book by Rossman Marlene L
"Sinopsis" puede pertenecer a otra edición de este libro.
This first-of-its-kind book provides marketers with an overview of strategies and tactics for reaching three major untapped markets in the U.S.: African-Americans, Hispanics, and Asian-Americans. It features essential demographics, cultural factors that influence buying habits, examples of good and bad marketing to ethnic groups, and more.
Marlene L. Rossman is an adjunct professor of marketing at Pace University School of Business.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
GRATIS
A Estados Unidos de America
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: USED_ASNEW. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects. Nº de ref. del artículo: A16J-00248
Cantidad disponible: 1 disponibles