Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact - Tapa dura

Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and morepractical than ever, the second edition reveals how to use storytelling to:

• Capture attention
• Motivate listeners
• Gain trust
• Strengthen your argument
• Sway decisions
• Demonstrate authenticity and encourage transparency
• Spark innovation
• Manage uncertainty

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.