Calling a Halt to Mindless Change: Plea for Commonsense Management - Tapa dura

Reseña del editor

Flash fires (downsizing), false prophets (management gurus), and hysteria (change or die). There's an apocalyptic tenor to the way businesses operate, where every new "ism" trumpeted by every hot consultant is treated as gospel. When the trend-of-the-month fails to deliver the promised results, rediscover a better way to operate a business. Calling a Halt to Mindless Change proves that adhering to sound, commonsense business principles and striving for smart, evolutionary change - rather than mindless, revolutionary change - is the key to achieving long-term success.

Reseña del editor

Flash fires (downsizing), false prophets (management gurus), and hysteria (change or die). There's an apocalyptic tenor to the way businesses operate, where every new "ism" trumpeted by every hot consultant is treated as gospel.

Giving voice to the vast majority of corporate employees, the highly respected author and consultant John Macdonald says enough is enough.

In this new book, Macdonald makes the strong, rational, long-awaited argument that common sense must be brought back into the decision-making process. Businesses need to get back to managing their business, organically incorporating only those trends that can improve their business -- and discarding the others.

This is exactly what many successful corporations do. The book goes behind the doors of 3M, Arthur Anderson, WalMart, Toyota, Motorola, and others to uncover their formulas for long-term success: vision, people development, customer focus, communication, ethics -- solid management practices.

And the book helps managers and executives anticipate and deal with real changes -- such as globalization -- with thoughtful, realistic analysis and action rather than mindless, panicked re-engineering.