Marketing to Moviegoers: A Handbook of Strategies and Tactics

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9780809331963: Marketing to Moviegoers: A Handbook of Strategies and Tactics
Review:

Marketing films requires a combination of art, science, and showmanship, which "Marketing to Moviegoers" explains in a comprehensive way. The book lays out the processes involved and enlivens them with real-world examples."--Tom Sherak, former president of the Academy of Motion Picture Arts and Sciences

""Marketing to Moviegoers" provides practical information across a range of functions including the process of audience testing of marketing materials, details about advertising campaigns, and metrics of theatrical distribution."--Al Lieberman, professor of marketing, executive director, Entertainment, Media and Technology Program, Stern School of Business, NYU

""Marketing to Moviegoers" pulls together the various facets of movie marketing campaigns in a systematic manner. It lays out the structure and order, while providing useful data and historical context."--Jack Valenti, former chairman, Motion Picture Association of America


From the Publisher:

@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, " Marketing to Moviegoers: A Handbook of Strategies and Tactics," veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film--the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, " Marketing to Moviegoers" is a must for all professionals and students in today's rapidly evolving film industry.

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ISBN 10: 0809331969 ISBN 13: 9780809331963
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Descripción Southern Illinois University Press, United States, 2013. Paperback. Estado de conservación: New. 3rd Revised edition. 231 x 155 mm. Language: English . Brand New Book. While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film - the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today s rapidly evolving film industry. Nº de ref. de la librería AAS9780809331963

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Marich, Robert
Editorial: Southern Illinois University Press, United States (2013)
ISBN 10: 0809331969 ISBN 13: 9780809331963
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Descripción Southern Illinois University Press, United States, 2013. Paperback. Estado de conservación: New. 3rd Revised edition. 231 x 155 mm. Language: English . Brand New Book. While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film - the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today s rapidly evolving film industry. Nº de ref. de la librería AAS9780809331963

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Descripción Southern Illinois University Press. Paperback. Estado de conservación: new. BRAND NEW, Marketing to Moviegoers: A Handbook of Strategies and Tactics (3rd edition), Robert Marich, While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today s rapidly evolving film industry.". Nº de ref. de la librería B9780809331963

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Descripción Paperback. Estado de conservación: New. 3rd. 155mm x 23mm x 231mm. Paperback. @font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 10pt; line-height: 115%; font-size: 11pt; font-family: "Times New Roman&quot.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 417 pages. 0.590. Nº de ref. de la librería 9780809331963

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