"Sinopsis" puede pertenecer a otra edición de este libro.
"The volume serves to better acquaint advertisers with the medium and its potential, and challenges researchers to think about the advantages and disadvantages of the Web as an advertising medium."
―APADE
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.
Broken into six sections, this book:
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 17,45
De Reino Unido a Estados Unidos de America
Descripción Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780805851540
Descripción Hardcover. Condición: Brand New. 1st edition. 576 pages. 9.00x6.25x1.25 inches. In Stock. Nº de ref. del artículo: __0805851542
Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Haugtvedt, Curtis P. Machleit, Karen A. Yalch, RichardOnline Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design. Nº de ref. del artículo: 595020468
Descripción Condición: New. Nº de ref. del artículo: I-9780805851540