"Sinopsis" puede pertenecer a otra edición de este libro.
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.
It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Descripción Hardcover. Condición: New. Nº de ref. del artículo: 6666-TNFPD-9780805848267
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Descripción Gebunden. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Lynn R. Kahle, Chris RileySports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major. Nº de ref. del artículo: 595020252
Descripción Condición: New. Nº de ref. del artículo: I-9780805848267
Descripción Condición: New. Nº de ref. del artículo: 26347917
Descripción Hardcover. Condición: Brand New. 1st edition. 415 pages. 9.00x6.25x1.25 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __0805848266
Descripción Hardcover. Condición: Brand New. 1st edition. 415 pages. 9.00x6.25x1.25 inches. In Stock. Nº de ref. del artículo: x-0805848266
Descripción Buch. Condición: Neu. Neuware - This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology. Nº de ref. del artículo: 9780805848267