Feminist Media Studies: 9 (Media Culture & Society series) - Tapa blanda

`Although, as van Zoonen notes, the media have played a central role in feminist critique, questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation' - Choice

`Liesbet van Zoonen has succeeded in exhibiting the unappreciated diversity of feminist media theorising and has prepared the ground for demonstrating its continuing relevance to newly emerging and diverse media genres. Her interesting and insightful work will be greatly welcomed by researchers, students and teachers both in women's studies and media and communication departments. I suspect that a straightforward feminist voice is what those interested would most welcome' - Sociology

`Van Zoonen offers a provocative vision for the future of the field, and provides us with an important contribution to the literature of mass communication' - Journalism & Mass Communication Quarterly

The text initially outlines some major themes in feminist media studies and the ways in which they offer specific models for understanding the media. The author goes on to examine the key questions posed by a gendered approach within communication and cultural studies. Issues explored include: theories of transmission, representation, construction and discourse; the structures of media organization and production; the analysis of media representations through content analysis and semiotics; the contradictions of the gendered image as spectacle; new approaches to understanding the audience and the politics of media reception; and the potential of feminist and interpretive research strategies.