Book by Smith Toby
"Sinopsis" puede pertenecer a otra edición de este libro.
In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis.
This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses.
The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.
Toby M. Smith is Assistant Professor in the Problem Centre Studies Department at University College of Cape Breton.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.68. Nº de ref. del artículo: G0802080359I3N00
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Librería: Smith Family Bookstore Downtown, Eugene, OR, Estados Unidos de America
Trade Paperback. Condición: Near Fine. text clean and unmarked. binding tight. covers clean and straight with light wear along edges. foredge, head and foot of book clean. Nº de ref. del artículo: 4424166
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Librería: Ammareal, Morangis, Francia
Softcover. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 1998. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. del artículo: C-863-400
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Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
Condición: New. Nº de ref. del artículo: ABLIING23Feb2416190193087
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Librería: Ria Christie Collections, Uxbridge, Reino Unido
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780802080356_lsuk
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Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. 208 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. del artículo: x-0802080359
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Taschenbuch. Condición: Neu. Neuware - In this study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this system. The hegemonic system reacts to a threat to its structure by producing social myths that provide a 'common sense' understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell, and Mobil, Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. Nº de ref. del artículo: 9780802080356
Cantidad disponible: 2 disponibles
Librería: moluna, Greven, Alemania
Condición: New. Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. Sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.Über den. Nº de ref. del artículo: 660594926
Cantidad disponible: Más de 20 disponibles